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DM help in Campaign for Introduction of E-ASBOs

Paid search in a search engine works on a Pay Per Click basis. Sites bid on search key words or phrases relevant to their target audience and pay only when their ad is clicked.

This has been the largest contributor to Google's revenue over the last few years, but interestingly it is estimated that this accounts for only 12% of the results clicked. According to clickz.com there were an average of 1.2 billion searches a day in 2007, so this 12% is still in excess of 1.4 million clicks a day.

The results of these paid search results are immediate - should you pay enough, you will instantly be on the first page for your bought keywords - and the success of your investment can be monitored.