Richard Bevan - Chief Executive
Richard was appointed to the post of Chief Executive of the League Managers Association in January 2008.
Richard is a prominent character in the world of sport and business. He joined the Professional Cricketers’ Association in 1996 & became Chief Executive in 2001 to 2007, developing the profile and business of the organisation to becoming a major player in world of cricket. Richard was also a founding Director of the Federation of International Cricketers’ Associations. He is also a Trustee of the Team England Player Partnership & member of the Professional Players’ Federation (the umbrella body for all players’ associations including the PFA, PGA, PRA, PCA and Jockeys’ Association).
Richard Bevan, has also recently been appointed Chairman of The board of The Caribbean Premier League (CPL). The Caribbean Premier League (CPL) is the newest addition to the yearly cricket calendar drawing some of the most talented cricket players to the colorful Caribbean. The inaugural Limacol Caribbean Premier League held in Summer 2013 was a massive success with a record breaking quarter of a million people attending the matches across six countries and the action being beamed into more than 135 million homes across the globe.
Richard grew up in Shropshire and lives in Manchester with his wife Suzanne Goddard QC a specialist criminal barrister. He held an International Rally Driving License for six years and competed in three RAC Rallies. He played football and cricket to a high amateur standard and plays golf off a five handicap. Richard played football for 12 years for the Liverpool & Shropshire Ramblers & was football coach at Concord College Shropshire from 1984 – 1987. His abiding interest is business of sport!
Olaf Dixon - LMA Group Director
Olaf has been a familiar face in football administration over the last four decades having started in 1976 with the World Sports Academy, the company founded by Jimmy Hill to develop football and run the national side in the Kingdom of Saudi Arabia.
At the end of a successful three-year contract in Saudi, Olaf returned to England and, together with the late and respected John Camkin, took over the administration and organisation of the Secretaries’ and Managers’ Association, the forerunner to the League Managers Association, becoming the organisation's full-time secretary in 1980.
He saw the Secretaries’ and Managers’ through two name changes as an organisation until it became the Institute of Football Management and Administration (IFMA). With the formation of the LMA as the representative body of professional managers within IFMA, Olaf became LMA secretary and, from June 1998, deputy chief executive and was instrumental alongside John Barnwell in overseeing the development of the association. This included the LMA's move into bigger premises in Leamington Spa, a subsequent relocation to Warwick and in 2012, with current chief executive Richard Bevan, to St George’s Park. In the summer of 2013, Olaf reduced his duties and is now a director of the LMA group companies.
Sue McKellar (McCann) - Board Director of LMA Newmedia Limited
Sue has worked for the LMA since 2005. Initially joining the organisation to supply exclusive interviews with managers for the LMA website she now fulfils the dual role of Premier League managers representative and Director of Communications.
Sue brings a wealth of football and broadcast experience to the LMA that includes 5 years working as Sales & Promotions Manager for Crystal Palace Football Club and 12 years as a Producer with Sky Sports. As well as an extensive contacts list of British football managers Sue has a network of international manager contacts gained whilst travelling world wide to produce Sky Sports News coverage of England international matches for 5 years. In addition Sue has also worked as an Account Manager in both product and recruitment advertising agencies working on blue chip accounts such as Saab, Lloyds Bank and Royal Mail.
In conjunction with Richard Bevan Sue deals with all matters involving the LMA's Premier League managers; meeting and speaking with each manager at regular intervals throughout the year. In her role as Director of Communications Sue conducts interviews for the LMA's 'The Manager' magazine and is involved with the development and execution of the LMA's media strategy.
Lindsay Gordon - Director - In House Lawyer
Lindsay joined the LMA in January 2015 having worked in private practice for the past 10 years. During her time in private practice Lindsay established a well-regarded sports niche and was recognised in the 2014 and 2015 editions of the Legal 500 for her work advising clubs, managers, coaches and players across a range of sports.
Lindsay is responsible for advising members on all employment related matters including contract queries, technical and disciplinary issues and integrity matters.
Wayne Allison - Technical Director
Wayne is currently the Technical Director of the League Managers Association. He previously worked as the Coach Inclusion and Diversity Manager at the Football Association and prior to that as the organisation’s Coaching Research Manager, responsible for providing the underpinning knowledge of research to inform policy to support and enhance coach education and development.
Wayne is a former professional footballer who holds the full range of UEFA coaching qualifications, including the UEFA Pro Licence and has also been on the coaching staff at several professional clubs. Wayne has a PhD in Sport Exercise Science and Coaching and is co-author of Advances in Coach Education and Development: From research to practice.
Wayne is also a non-executive director of UK Coaching and sits on their HR and
Remuneration Committee and has recently been appointed to the Sports
Resolutions’ Panel of Arbitrators and Mediators.
Alex Smith - Commercial Director
Alex has over 10 years’ experience working across the sports industry having joined the LMA in October 2012 in the role of Partnerships and Events Manager. Since this appointment, Alex has continued to take on more responsibility for the management and continued growth of the LMA’s commercial activities and is now Commercial Director, overseeing all aspects of rights delivery, partner management and new business opportunities.
Alex joined the LMA having worked at the London Organising Committee of the Olympic Games (LOCOG), culminating in him managing the workforce, including a team of volunteer Games Makers at an Olympic and Paralympic venue during the Games themselves. Prior to this, Alex worked for the Youth Sport Trust and BADMINTON England, the NGB for the sport.
Alex played representative and semi-professional football and is a sports enthusiast, spending more time now watching rather than participating. A proud father of two, Alex is continuing to work on his golf swing in any free time he gets.
Ali Betson - Member Services Director
Ali joined the LMA in March 2013 and was appointed Member Services Director in June 2017.
Ali was previously a BBC journalist responsible for news reporting, writing and reading news bulletins, and producing programmes. Interviewees included the Prime Minister, the Chancellor of the Exchequer and members of the royal family. In addition, Ali provided PR services to a number of charities, including the Campaign to Protect Rural England and Red Balloon Learner Centres.
Graham Mackrell - Football Administrator
Graham is responsible for handling the Association's Technical and Regulatory relationship with Football’s Stakeholders.
He has spent over 35 years in professional football and worked in the game at all levels during his time at AFC Bournemouth, Luton Town, Sheffield Wednesday and West Ham United. In addition he has gained international Event Management experience with The Football Association and UEFA.
A Fellow of the Chartered Association of Certified Accountants and a Trustee of the Football League Pension Scheme.
Alongside his role within the LMA, Graham manages the day-to-day affairs of both the Professional Football Coaches Association (PFCA) and the Professional Football Administrators Association (PFAA).
John Duncan - Technical Manager
John's responsibilities at the League Managers Association include being our representative on the Technical Liason Group and attending meetings of the Professional Game Match Officials Board. He is also a Match Delegate at Barclays Premier League matches.
His managerial career started as Player/Manager at Scunthorpe United and included two spells at Chesterfield, during which time the club achieved two promotions and won through to an FA Cup Semi-Final in 1995. In addition, John had a short spell at Hartlepool United and three seasons at Ipswich Town .
A qualified teacher, John started his career at his hometown club Dundee where he won a League Cup Winners medal, before transferring to Tottenham Hotspur in 1974 for a fee of £160,000. In a relatively unsuccessful Spurs side, going through a transitional period, John had an excellent scoring record getting 62 goals in 118 appearances, and was a key member of the Spurs team that regained their place in the old First Division in 1977/78. He was later transferred to Derby County, before starting out on his managerial career.
Mark Farthing - Member Services & Commercial Manager
Mark joined the LMA in June 2015 as Member Services & Commercial Executive and assists with the delivery of the LMA Member Services Programme as well as the Commercial Programme and Partnership Network.
Having completed his apprenticeship at Luton Town FC, Mark decided to go to the University of Derby to study a BA in Creative Writing. After graduating in 2012, Mark became heavily involved in the administration of University sport leading to his election as Student Director of British Universities & Colleges Sport (BUCS), a one year non-executive position on the BUCS Board.
Mark still plays non-league football, although his box to box days are long behind him.
Rebecca Gentle - Member Services Manager
Rebecca joined the LMA in July 2016 as Member Services Executive.
After graduating from Loughborough University with a Sport Management degree, Rebecca spent 5 years working in the travel industry with TUI Travel, organising worldwide sports trips for amateur clubs and schools.
Rebecca also volunteered at various sports events, the highlight being the London 2012 Olympics, where she worked in the Athlete’s Village and Aquatics Centre.
Sarah Ryan - Brand and Design Manager
Sarah joined the LMA in July 2016 having worked in publishing for the last 10 years. Sarah has worked with a number of high profile trade unions and membership associations on their member communications, devising design strategy and coordinating production.
Sarah is responsible for ensuring member communications are consistent, current, communicative. She loves a schedule, clean modern design, and the smell of new magazines.
Emma Causer - Office Administrator
Emma initially joined the LMA as Member Services Executive in July 2012. Following the arrival of her second son in 2013 Emma took a career break, but returned to the LMA in the spring of 2016 as Office Administrator. Emma's role provides support to the office which includes events preparation, member communications, the administration of the CPFMA course and subscription renewals.
Previously Emma spent 10 years in the horse racing industry, both at racecourse and head office level. She held a number of posts, including racecourse marketing manager, commercial executive and events executive.
Away from the office Emma is a keen fundraiser for the Children's Ward at Queens hospital, a darts player and heavily involved in the local bowls team.
Elena Murphy - Partnerships and Events Manager
Elena joined the LMA in March 2017 and is responsible for the delivery of the LMA's annual events, as well as partner account management and rights delivery across the commercial department.
Elena moved to England from Australia after graduating with a Bachelor of Science and a Bachelor of Arts (Global) from Monash University. Previously, she also studied in both France and the Netherlands, and combines a love of travel and culture with a passion for fitness and football.
Elena volunteered as a surf lifesaver for 5 years in her hometown of Melbourne, as well as coaching a youth football team and refereeing in her spare time. She currently plays football in the West Midlands Women's Div 1 (North).
Gabriella Ward - Communications and Commercial Partnerships Executive
Gabriella started working at the LMA in September 2018. Gabriella joined the team after graduating from UCFB Wembley with First Class Honours in International Football Business.
Gabriella's previous experience includes hospitality and event based roles at Tottenham Hotspur FC and IMG Club Wembley, alongside her university studies. In addition, she has worked in Social Media in her roles at The Offside Rule Podcast and Dugout.
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