Through the Barclays Premiership we are committed to making a real and lasting contribution to all levels of football in this country. From our exclusive special offers for fans with the Premiership Barclaycard, to our commitment to grass-roots sport via our ground-breaking Barclays Spaces for Sports community programme we will strive to demonstrate that we are not only Fluent in Finance, but also Fluent in Football.
The Barclays Premiership is acknowledged as the most exciting football competition in the world and as title sponsor we are working hard to ensure it gets even better. We are recognising excellence with monthly awards for players, managers and fans, giving away thousands of match tickets and in the Barclays Premiership Reserve Leagues giving fans the change to see the stars of tomorrow, today.
We are no strangers to working with the football industry - Barclays has a strong heritage within football dating back over 100 years as bankers to the Football Association. We are also the official bank of the F.A. Premier League as well as bankers to over 50% of the clubs and 25% of their players. Barclays sponsored the Football League from 1987 to 1992 and through Barclaycard, have been the official sponsors of the Premier League since 2001.
The Barclays Premiership offers us a unique platform upon which to demonstrate our 'Fluent in Finance' credentials. Our partnership with the FA Premier League will enable us to solidify our presence in the UK whilst also driving our global ambitions by providing us with powerful brand visibility in the many markets around the world in which we operate.
This is an exciting development and underlines our long-term commitment to football as a Group. We see the sponsorship of the world's best domestic football league as a major strategic investment, helping us to deliver on our world-class ambitions. |
