League Managers Association
St Georges Park
Newborough Road
Burton on Trent
DE13 9PD

01283 576350

01283 576351



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Richard Bevan - Chief Executive

Richard was appointed to the post of Chief Executive of the League Managers Association in January 2008.

Richard is a prominent character in the world of sport and business. He joined the Professional Cricketers’ Association in 1996 & became Chief Executive in 2001 to 2007, developing the profile and business of the organisation to becoming a major player in world of cricket. Richard was also a founding Director of the Federation of International Cricketers’ Associations. He is also a Trustee of the Team England Player Partnership & member of the Professional Players’ Federation (the umbrella body for all players’ associations including the PFA, PGA, PRA, PCA and Jockeys’ Association).

Richard Bevan, has also recently been appointed Chairman of The board of The Caribbean Premier League (CPL). The Caribbean Premier League (CPL) is the newest addition to the yearly cricket calendar drawing some of the most talented cricket players to the colorful Caribbean.  The inaugural Limacol Caribbean Premier League held in Summer 2013 was a massive success with a record breaking quarter of a million people attending the matches across six countries and the action being beamed into more than 135 million homes across the globe. Planning is now underway for the 2014 staging of the Caribbean Premier League.

Richard grew up in Shropshire and lives in Manchester with his wife Suzanne Goddard QC a specialist criminal barrister. He held an International Rally Driving License for six years and competed in three RAC Rallies. He played football and cricket to a high amateur standard and plays golf off a five handicap. Richard played football for 12 years for the Liverpool & Shropshire Ramblers & was football coach at Concord College Shropshire from 1984 – 1987. His abiding interest is business of sport!


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Olaf Dixon - LMA Group Director

Olaf has been a familiar face in football administration over the last four decades having started in 1976 with the World Sports Academy, the company founded by Jimmy Hill to develop football and run the national side in the Kingdom of Saudi Arabia .

At the end of a successful three-year contract in Saudi, Olaf returned to England and, together with the late and respected John Camkin, took over the administration and organisation of the Secretaries’ and Managers’ Association, the forerunner to the League Managers Association, becoming the organisation's full-time secretary in 1980.

He saw the Secretaries’ and Managers’ through two name changes as an organisation until it became the Institute of Football Management and Administration (IFMA). With the formation of the LMA as the representative body of professional managers within IFMA, Olaf became LMA secretary and, from June 1998, deputy chief executive and was instrumental alongside John Barnwell in overseeing the development of the association. This included the LMA's move into bigger premises in Leamington Spa, a subsequent relocation to Warwick and in 2012, with current chief executive Richard Bevan, to St George’s Park. In the summer of 2013, Olaf reduced his duties and is now a director of the LMA group companies.


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Graham Mackrell - Board Director of LMA Management Limited

Graham is responsible for handling the Association's Technical and Regulatory relationship with Football’s Stakeholders, together with the Association’s Integrity Programme for members, covering Anti-Doping, Diversity and Betting issues. He also manages Members’ Contractual/Employment cases.

He has spent over 35 years in professional football and worked in the game at all levels during his time at AFC Bournemouth, Luton Town, Sheffield Wednesday and West Ham United. In addition he has gained international Event Management experience with The Football Association and UEFA.

A Fellow of the Chartered Association of Certified Accountants and a Trustee of the Football League Pension Scheme, he is also a Match Delegate in the Barclays Premier League.

Alongside his role within the LMA, Graham manages the day-to-day affairs of both the Professional Football Coaches Association (PFCA) and the Professional Football Administrators Association (PFAA).



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Sue McKellar (McCann) - Board Director of LMA Newmedia Limited

Sue has worked for the LMA since 2005. Initially joining the organisation to supply exclusive interviews with managers for the LMA website she now fulfils the dual role of Premier League managers representative and Director of Communications.

Sue brings a wealth of football and broadcast experience to the LMA that includes 5 years working as Sales & Promotions Manager for Crystal Palace Football Club and 12 years as a Producer with Sky Sports. As well as an extensive contacts list of British football managers Sue has a network of international manager contacts gained whilst travelling world wide to produce Sky Sports News coverage of England international matches for 5 years. In addition Sue has also worked as an Account Manager in both product and recruitment advertising agencies working on blue chip accounts such as Saab, Lloyds Bank and Royal Mail.

In conjunction with Richard Bevan Sue deals with all matters involving the LMA's Premier League managers; meeting and speaking with each manager at regular intervals throughout the year. In her role as Director of Communications Sue conducts interviews for the LMA's 'The Manager' magazine and is involved with the development and execution of the LMA's media strategy.


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John Duncan - Technical Manager

John's responsibilities at the League Managers Association include being our representative on the Technical Liason Group and attending meetings of the Professional Game Match Officials Board. He is also a Match Delegate at Barclays Premier League matches.

His managerial career started as Player/Manager at Scunthorpe United and included two spells at Chesterfield, during which time the club achieved two promotions and won through to an FA Cup Semi-Final in 1995. In addition, John had a short spell at Hartlepool United and three seasons at Ipswich Town .

A qualified teacher, John started his career at his hometown club Dundee where he won a League Cup Winners medal, before transferring to Tottenham Hotspur in 1974 for a fee of £160,000. In a relatively unsuccessful Spurs side, going through a transitional period, John had an excellent scoring record getting 62 goals in 118 appearances, and was a key member of the Spurs team that regained their place in the old First Division in 1977/78. He was later transferred to Derby County, before starting out on his managerial career.

To find out more about John's managerial career, please click on his photo.


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Mike Morrison - Solicitor - LMA Legal Affairs

Mike Morrison has been advising Managers on their contracts and fighting for compensation for Managers in the event of dismissal since 1971.

He joined the Manchester firm of John Gorna & Co in 1967, qualified as a solicitor in 1974, became a partner in 1976 (at the age of 25) and, by 2002, was Senior Partner when the practice merged with top 40 international law firm, Hill Dickinson.

Mike established Hill Dickinson’s Employment Law Practice Group which quickly grew to be among the largest and most highly rated teams in the country. He retired from private practice in 2010.

Mike has now joined the LMA as its in-house solicitor and is available to Members to assist them whenever they are in need of legal advice in relation to their job. He will also be able to advise generally and guide Members in regard to any other legal problems.

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Jim Souter - Consultant

Jim joined the LMA having worked for eight years in sport and sponsorship with Vodafone, the England Cricket Team and the Professional Cricketers Association.

Jim has a wealth of experience in working with professional sportsmen, an understanding of the issues at the top level of sport and experience of working with global brands in sponsorship and sports marketing. Jim will be working with Richard Bevan and the LMA team to develop the LMA’s commercial and communications strategy, developing a range of new programmes and initiatives to raise the profile of the LMA as a corporate body and to develop a deeper understanding of the role of the managers and the issues they face.

He has already overseen the creation of a new logo and brand identity for the LMA and is managing a corporate communications and PR programme to ensure the LMA becomes more vocal and visible. Jim will also be building relationships with appropriate sponsorship and industry partners in order to grow the association’s commercial revenue streams.


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Tim Munton – Consultant

Tim Munton joined the LMA in December 2012 as a Consultant. Tim, a former professional cricketer with Warwickshire and Derbyshire played two Test Matches for England and toured several times with England A.

Tim has held a number of profile Business Development roles since his retirement from professional cricket, including working for Bass Breweries, the Professional Cricketers Association and as General Manager of Sport HQ (now Sports PLC). In recent years he has run his own sports consultancy business working on sponsorship and event strategies for a number of brands.  

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Sarah Collins - Administration Manager

Sarah joined the LMA in August 2009 as Office Administrator. Sarah’s key responsibilities are to provide administrative support to the Membership Services and Corporatel divisions helping with the effective running of PFCA and PFAA membership. 

Having gained 14 years of sports administration experience whilst working at several National Governing Body organisations including Karate England, The FA and The Premier League, Sarah has also worked within the service industry at solicitors firms, a national hotel chain and an events company.  This has enabled her to acquire significant event management and secretarial experience. 

A committed supporter of Disability Sport Events (DSE), Sarah is a regular volunteer at the charity’s athletics meetings and swimming galas and a keen fundraiser.  Sarah’s recent efforts for DSE have included running the London Marathon and undertaking a tandem skydive.


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Emma Woodings - Member Services Executive

The LMA is delighted to welcome Emma Woodings to the LMA team with effect from August 2012.

As part of our continued expansion, Emma has joined the team as Member Services Executive and will be assisting with the delivery of the LMA Member Services Programme as well as the Commercial Programme and partnership network.

Emma has spent the last ten years in the horse racing industry. Originally at Uttoxeter Racecourse, she spent time in the Commercial and Events departments, before finally moving into marketing. During this period Emma helped to organise key sporting fixtures including the Midlands Grand National and the English Summer National and non-racing events such as conferences, exhibitions and outdoor shows.

Following this, she transferred to the head office of Uttoxeter Racecourse, Northern Racing, where she undertook various roles in account management, database development and group commercial activities. This has included handling major key partners such as Tesco, Heineken and Britannia.

In her spare time Emma plays darts in a local league, follows Burton Albion and is an active supporter of her local crown green bowls club, taking an active role in fundraising activities and general upkeep of the grounds.

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Alex Smith - Senior Commercial Manager

Alex has joined the LMA initially as Partnerships and Events Manager, part of the continued commercial growth of the organisation. Alex helps drive the LMA’s commercial partnerships forward, developing both pre-existing relationships and new partnership possibilities in addition to managing the events the LMA organise. Alex was promoted to the role of Senior Commercial Manager in May 2014.

He joined joined the LMA having worked at LOCOG for 2 years, this role culminated in him managing a volunteer workforce at an Olympic and Paralympic venue during the Games themselves. This follows a number of years working in the sports industry for the Youth Sport Trust and prior to that BADMINTON England, the NGB for the sport.

A sports enthusiast, Alex spent 99% of his youth playing football (or any other sport) and too much of his adult life watching football (or any other sport that happens to be on). In what time he has away from work or sport, he is currently learning Italian, enjoys watching a good film and is planning on going to the gym.

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Lucy Brown

Lucy joined the LMA in January 2014 as Events and Office Administrator.

After gaining a Vocational Degree in Events Management at Manchester Metropolitan University she has spent the last 3 years as a Private Household PA for ex England Cricket Captain Michael Vaughan and his family.

Lucy has also participated in organising events for The Helens Trust Foundation, Cancer Research and worked at the Sheffield Children's Hospital Charity helping within the office and organising events.

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