Alan Dicks' senior playing career consists of only two clubs - Chelsea and Southend. This was disurupted due to completing National Service.
In 1962 he joined Coventry City as Assistant Manager/Coach, under Jimmy Hill. Indeed, it was Hill himself who recommended Dicks to Bristol City when they had a vacant position. It was a success, Dicks was manager for 13 years. In that time Dicks oversaw promotion to the First Division, reaching the semi-finals of the League Cup in 1971 and won the Anglo-Scottish Cup in 1978.
Dicks left Bristol City in October 1980. He then took up positions in Greece, Cyprus and Qatar, before returning to the UK as manager of Fulham in 1990/91. After leaving Fulham in 1991 Dicks headed to the US, where he managed Carolina Dynamo and Charleston Battery.