04 Nov 2016
LMA AND PROSTATE CANCER UK WIN PARTNERSHIP AWARD
game-changing partnership between Prostate Cancer UK and the League Manager’s
Association (LMA) scooped a major accolade at the Football Business Awards last
night (Thursday, 3 November 2016).
Industry leaders and iconic names from the beautiful game converged for the prestigious event at the Emirates Stadium, home of Arsenal FC, with the leading men’s health charity’s work with the LMA winning Sponsorship Deal/Partnership of the Year in the fifth annual event.
A national event at which all the achievements off the pitch are celebrated at the end of each year, the Football Business Awards recognise and reward the hard work that takes place to support the success of the game.
The charity’s presence at the event in North London, hosted by radio and television presenter Colin Murray, came during the third successful season of the forward-thinking partnership that has seen more than 100 LMA members - including Claudio Ranieri, Jose Mourinho, Arsene Wenger and Sir Alex Ferguson - show their support for a hugely important cause.
In March LMA members – including Ray Wilkins, Archie Gemmill and Peter Taylor – joined Sky Sports Jeff Stelling as he walked 10 marathons in 10 days from Hartlepool to Wembley. And Former England International Terry Butcher led 350 riders in the hugely popular Football to Amsterdam cycle ride from London, Barnsley and Ipswich to the Dutch capital.
Prostate Cancer UK raised over a million pounds through football activities in 2015/16. Thanks, in part, to this partnership, football fans everywhere now know that prostate cancer can’t be ignored.
Shortlisted alongside architects, lawyers, caterers and marketing agencies, to major sponsors, tech companies, recruitment consultants and banks, the charity also rubbed shoulders with the cream of English football; their partnership with the LMA beating Eleven Sports Media – Middlesbrough FC, Barclays – HSE Cake, NIVEA MEN – Liverpool FC, Acacia Mining – Sunderland FC and Vitality – Liverpool FC.
James Beeby, Director of Fundraising at Prostate Cancer UK, said: “We’re thrilled our partnership with the LMA has picked up such a prestigious award.
“The LMA and its members have been brilliant supporters of ours during the past three seasons, and seeing our Prostate Cancer UK ‘Man of Men’ badge on managers in the Premier League and EFL gives us an immense sense of pride and proves once again the power of football in spreading this serious message.
“Ignoring prostate cancer will not beat it. We are proud to work with the LMA, and they and organisations from across the football family have consistently shown a brilliant demonstration of what we call Men United: people joining one team to fight a common opposition – prostate cancer.
“One man every hour dies from prostate cancer; it’s the most common cancer in men, but we want to make prostate cancer a disease that the next generation of men do not fear. We thank the LMA for joining the fight.”
LMA Chief Executive Richard Bevan said, “The LMA is proud to have built such a strong and productive partnership with Prostate Cancer UK over the past three seasons. From wearing the iconic ‘Man of Men’ Prostate Cancer UK pin badge on touchlines up and down the land, to attending insightful events ranging from visits to cancer research labs, raising funds on stock market trading room floors, competing in golf days and taking part in interviews to promote extensive awareness, our members have enthusiastically engaged with Prostate Cancer UK’s work. The Football to Amsterdam bike ride and Jeff Stelling’s Men United March have also been incredibly successful initiatives for Prostate Cancer UK and I’m delighted the LMA and its members were also able to support these fundraising activities.
“Football can play a massive part in raising awareness of this dreadful disease and this award is testament to our thriving relationship, and long may that continue.”
For information about taking part in Football to Amsterdam in 2017 ride go to prostatecanceruk.org/amsterdam or contact the cycling team by calling 020 8222 7158 or emailing email@example.com.
NOTES TO EDITOR
For more information, please contact Gary Haines, Sport PR Manager at Prostate Cancer UK, on 020 3310 7079 or at firstname.lastname@example.org
About Men United and Prostate Cancer UK
o Prostate Cancer UK has a simple ambition – to stop men dying from prostate cancer.
o Through shifting the science over the next 10 years to focus on radical improvements in diagnosis, treatment, prevention, and support, we can make prostate cancer a disease the next generation of men need not fear. Standing against injustice, Men United is Prostate Cancer UK’s movement for everyone who believes that men are worth fighting for. Already more than a quarter of a million strong, Men United will help Prostate Cancer UK raise its game - and the funds vital to beat this disease. Working together, we can stop prostate cancer in its tracks.
o Ignoring prostate cancer won’t beat it, so join the fight. Search Men United now.
Key Headline Statistics
o More than 11,000 men die from prostate cancer in the UK each year – that's one man every hour.
o It’s the most common cancer in men, with over 330,000 living with the disease.
o Without urgent action, prostate cancer is set to become the most common of all cancers by 2030 which is why we must all act now.
o Prostate cancer treatment often causes devastating, long term side-effects. Incontinence and erectile dysfunction strike at the heart of what it means to be a man.
o Anyone with concerns about prostate cancer may contact Prostate Cancer UK's Specialist Nurses in confidence on 0800 074 8383 or online via the Live Chat instant messaging service: www.prostatecanceruk.org/. The Specialist Nurse phone service is free to landlines and open from 9am to 6pm Monday to Friday with late opening until 8pm on Wednesdays.
o Visit prostatecanceruk.org now to help beat this disease.
About Prostate Cancer UK’s work in football
o With 330,000 men – enough to fill Wembley Stadium almost three and a half times over - living with the disease in the UK, Prostate Cancer UK’s work in football will help to increase awareness of the disease and help raise funds so that more men survive it and enjoy a better quality of life.
o Prostate Cancer UK – also the Official Charity Partner of The EFL – aims to reach millions of football supporters through engagement activity across football grounds to raise awareness of the disease which now affects 1 in 8 men in the UK, that's a death rate of more than 11,000 deaths a year. As well as raising awareness of the disease, events such as Football to Amsterdam will help to raise funds so that more men survive it and enjoy a better quality of life. Men United aims to galvanise the football community and inspire a movement for change in men’s health to win the battle against prostate cancer once and for all.