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— News —

£92,000,000,000

prozone and amisco host debate on the

application of statistical data in football

Performance analysis specialists use

screening of baseball film to spark debate

on the use of data in football

The potential for the use of empirical

data in football management was debated

by a gathering of LMA members and

other experts at an event hosted by two

of the UK’s leading providers of sports

performance analysis systems, Prozone and

Amisco, on November 21st.

The event followed a private screening

of the film

Moneyball

, which tells the story

of the successful implementation of such

methods in Major League Baseball by

the Oakland Althletics and their general

manager, Billy Beane (portrayed in the film

by Brad Pitt, opposite).

Chaired by professor Chris Brady (Dean

of BPP Business School), the post-screening

discussion panel consisted of former

England manager Steve McClaren, LMA

chairman Howard Wilkinson, the Barclays

Premier League’s director of Youth Ged

Roddy MBE and Tom Glick, CEO of

Derby County. The panel discussed the

importance of statistical analysis to their

own roles and how it has enabled football

clubs to make increasingly informed

decisions in terms of their team selection

and player recruitment.

Glick highlighted the fact that statistical

scrutiny works equally well when deployed

to assess the progress of academy players

as it does with the first team squad.

Roddy agreed, stating that there’s a

direct benefit in the use of technology

in player education, as detailed analysis

often facilitates vast improvements in the

development of young talent.

The panel agreed that, should football

clubs more fully adopt the principles

of performance analysis, it must be

implemented top-to-bottom throughout

an organisation. Citing Beane’s

difficulties in convincing his coach to

believe in the Moneyball philosophy,

Glick emphasised just how important a

consistent methodological approach is to

achieving sustained success; Wilkinson

cited Barcelona as an ideal model while

McClaren lauded the coherent structure

he found in place during his time as

manager of FC Twente.

The predicted revenues generated by the global sports business

between now and 2015, according to a report by the professional

services firm Price Waterhouse Coopers.

the

manager

WINTER 2011

Performance of the Week

From basement battles to title deciders, FA Cup heroics to

European exploits – any team’s efforts could earn them the

LMA’s Performance of the Week award. Recent winners are...

Week

Ending Manager

Performance

01/12 Dougie Freedman Manchester United 1

Crystal Palace 2

(CarlingCup)

24/11

Lee Clark

Huddersfield Town 2

Notts County 1

17/11

Owen Coyle

Bolton Wanderers 5

Stoke City 0

03/11

Arsène Wenger

Chelsea 3

Arsenal 5

27/10

Roberto Mancini

Manchester United 1

Manchester City 6

20/10

Nigel Adkins

Southampton 1

West Ham United 0

06/10

Martin Jol

Fulham 6

Queens Park Rangers 0

29/09 Dougie Freedman Brighton & Hove Albion 1

Crystal Palace 3

15/09 Andy Hessenthaler

Hereford United 1

Gillingham 6

The F&C Thames River Performance of the Week is decided by a five-man

panel consisting of Sir Alex Ferguson, Howard Wilkinson, Joe Royle,

Dave Bassett and Barry Fry. The winner receives an engraved crystal vase,

in a presentation screened on Sky Sports’

Soccer Saturday

programme.

The net revenue which

UEFA expects to collect

over the four years

between 2014 and

2018 as a result of

the collective selling

of TV rights on behalf

of its 53 member

nations. This new

agreement covers the

rights to all qualifying

games (both World

Cup and European

Championship) and

a number of friendly

matches. If achieved,

the figure of

900m

would represent a

major increase on

the estimated

540m

previously raised by

individual agreements

over a similar period.

900m