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the

manager

WINTER 2011

— welcome —

24

34

Reputation

Management

How to maintain

your organisation’s

good name

28

12

30

32

38

50

56

20

“You want to take on

the challenge time

and time again”

Martin O’Neill

12

KICKING OFF

8

From The Dugout

News, numbers and developments

from both within the LMA and across

the full football spectrum

12 Gary Speed

A tribute to the Wales manager, who

died on November 27th

14 Management Conference

Highlights from the third annual LMA

Management Conference, which took

place at The Emirates in November

LEADERS

20

Martin O’Neill

Shortly before his appointment, the

newly-installed Sunderland manager

took the time to talk to

The Manager

24

Roy Keane

The former midfield general and

Ipswich and Sunderland manager

on his love of the game... and being

punched by Brian Clough

28

Terry Connor

Mick McCarthy’s right-hand man

at Wolves lifts the lid on life as an

assistant manager

30

The Insider

The FA’s commercial director Stuart

Turner outlines the changing face of

the broadcast rights market

32

The Outsider

British cycling’s consultant psychiatrist

discussses his unique role as a mental

health practitioner in elite sport

THE BUSINESS

34

Reputation Management

How to maintain your company’s

reputation in a world of raised

expectations and near-universal

access to global media

38

“Mutual Self-interest”

Northampton’s Aidy Boothroyd

speaks to a leading academic about

management education

43

Transferable Assets

John Shepherd of Sport Mobile looks

at how mobile technology is changing

the way we do business

THE BACK OFFICE

44

The Technical Area

Howard Wilkinson considers the one

luxury which all managers need, but

very few are granted... time

46

Media Matters

ESPN’s senior executive producer

Andrew Hornett on starting up

48

Financial Insights

Philip Smith of Barclays Wealth

outlines some strategies for tax

planning in the ‘transfer window’

50

The Coach’s View

Having observed coaching around the

world, Martyn Pert argues that the UK

needs to play to its strengths

52

Health and Wellbeing

How clever thinking can lead to a

healthy heart, by Dr Dorian Dugmore

54

Castrol Analysis

Why Manchester United’s ‘treble’ was

an even more impressive feat than

you may have already thought

56

Mind Games

Michael Caulfield looks at the

pressures of management and offers

some strategies for dealing with them

LMA PEOPLE

58

The Managers’ Cup

All the action from the recent Prince’s

Trust-backed tournament

61

Hall of Fame dinner

Carlo Ancelotti joins the Hall of Fame

at the LMA’s gala event

64

Hall of Fame

A retrospective on one of the game’s

greatest innovators, the former

Arsenal manager Herbert Chapman

67

Jon Moss

The Barclays Premier League referee

helps launch an educational website

68

The Voice of Experience

Ossie Ardiles offers some thoughts on

today’s overseas players

71

Mark McGhee

...reports back from a recent German

coaching conference

73

Matt Lorenzo

The experienced broadcaster takes

the helm of the LMA’s podcast

74

Stoppage Time

The countdown begins for Team GB’s

Olympic football campaign