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INFOGRAPHICS

Newsbites

What's in a name?

We all know that a strong brand is important in

building and retaining a loyal customer base. But what impact does brand

engagement have on employees and what damage can be done when that

brand's reputation takes a knock?

Top 10

global brands

(source: Interbrand)

of people

surveyed think

a strong brand

identity is

important

62

%

97

admit their

company

does not

have one

62

%

25

yet

Survey respondents said:

“No-one knew who my company was,

which made me feel worthless”

“Branded company names on CVs

make candidates far more appealing

than those with non-branded career

paths due to the reputation they bring

with them”

have been affected by a company’s brand

identity at some point in their careers

51

%

CV

BIGGER

BRAND

BIG BRAND

BIG BRAND

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