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9

Newsbites

no!

Why?

Because bad press...

- caused

48%

to quit a job

(or to consider doing so)

- caused

55%

to reconsider

their application to a company

- is worse for a company’s

reputation than no press (

83%

)

“Bad press may reflect an

unworkable culture - a job that you

are firefighting and not building”

In its study of corporate brand

engagement and its effects

on retention and recruitment,

Communicate Recruitment

Solutions surveyed 142 mid-to-

senior-level finance professionals

(from finance directors to CFOs)

across a variety of sectors.

of hiringmanagers say reputational

damage affects recruitment

How do you build identity

and engender loyalty?

Best

=

word-of-mouth

Worst =

direct and email

marketing

8

5

%

77

%

SAY