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5

CONTENTS

06

Kicking Off

10

HowardWilkinson

27

How to...

Send the right messages

44

Opportunities to grow

46

Good as gold

52

Away match: Sydney

56

Essential Kit

66

Big data for a

bigger picture

68

Best practice

70

History Lessons

72

Park Life

74

Looking out for

number one

76

LMA news and events

12

Cover feature: Chris Hughton

The inspiration

and influence

behind one

of the game's

most popular

managers.

also in this issue

58

Can we kick it?

Kick It Out's Lord Herman

Ouseley on 20 years of

campaigning.

62

LMA Annual Management

Conference 2013:

the highlights

64

Hall of Fame:

Bill Nicholson

pitch side