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6

KICKING OFF

News and numbers

10 THE LMA PRESIDENT'S DINNER 2015,

SPONSORED BY BARCLAYS

12

COVER STORY: MARK HUGHES

18 PERSPECTIVES: DATA

Data analysis can now drive

performance and aid decision-

making in football and business, but

where is it most useful and when is

it best ignored? Dougie Freedman

and Brian Little give their views

24 HOW TO...

compile a portfolio

26 TWO SIDES

The chief executive-manager

relationship is crucial. Former

Manchester United boss David Gill

shares his experience of how to

make it work

30 10 IDEAS: THE FIRST 90 DAYS

32 IN PROFILE: DEAN SMITH

We ask how important the Walsall

manager's long history with the

club has been in his tenure and

success to date

38 QUOTES: PLANNING

40 FIRST AIDE

Communications guru

Alastair Campbell on what

makes a winning leader

44 REFLECT AND REVIEW

Former manager of the English

Women's side Hope Powell looks

back over her career so far

48 CONTACT

Interview with AFL coach

Alastair Clarkson

52 A LEVEL PLAYING FIELD

Barclays on approaches

towards accessibility

54 DRIVE TIME

Jeremy Snape on how to motivate

yourself and your team

58 LIFE ON THE EDGE

Just how important is lifestyle

in the manager's health?

60 RECRUITMENT - A QUIET REVOLUTION

Prozone on the use of data

in transfer decisions

62 THE ESSENTIALS

See what's caught our eye

this month

05

04

I

I

CONTENTS

LEADERSHIP & MANAGEMENT

PERFORMANCE AND WELLBEING

PITCH SIDE

CONTENTS

“The most important element in my approach

is consistency. It's an ethos that permeates

right through my style of leadership”

12

COVER STORY:

MARK HUGHES

32

IN PROFILE:

DEAN SMITH

66 HALL OF FAME

Sir Matt Busby

71 SUCCESS IN OUR DNA

Progress to improve England’s

fortunes on the world stage

73 THE RIDE OF THEIR LIVES

Simon Grayson's cycle challenge

for Prostate Cancer UK

76 AN ACADEMY OF OPPORTUNITY

Focus on the Nike Academy

77 TO CARE IS TO DO

BT Sport’s charitable work

with Spurs

78 PARK LIFE

Activities at St. George's Park

79 QUALITY NOT QUANTITY

An update on the academies'

education and welfare provisions

81 INSIDE THE LMA

Highlights from the last quarter

84 JUST A MOMENT

66

HALL OF FAME:

SIR MATT BUSBY

76

NIKE

44

HOPE POWELL

Mark Hughes

58

LIFE ON THE EDGE

48

ALASTAIR CLARKSON