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SPONSORED BY

the

The magazine of the

League Managers Association

Issue 8

: Spring 2011

The

numbers

game

37 years, 46 trophies

and more than 2,000

games later, Sir Alex

Ferguson tells all

end of the

peer show

The dos and don’ts

of managing

former colleagues

always

right

The increasing

importance of

customer service

engage

and deliver

Is it time to stop

managing and

start leading?

take it

lying down

Sleep... why you

need it and

how to get it

Walter Smith OBE

Peter Reid

Paul Nicholls

Ron Greenwood CBE

Howard Wilkinson

Noel Blake

Gary Smith

Bob Wilson OBE

the

manager

Issue 8

: Spring 2011

“You can’t be sentimental in this job”

sir alex ferguson