The Jaguar name instils passion and desire around the world. It stands for distinctive design that is instantly recognised yet continuously evolving. It promises and delivers legendary levels of comfort, sporting and agile handling. It brings you the benefit of years of development through motorsport, with urgent performance that makes a Jaguar feel alive. To own a Jaguar is to experience a unique spirit. To drive a Jaguar is an ambition fulfilled.
We have a remarkably rich history, one that has shaped our strategies throughout the last eighty years and continues to exert a positive influence today.
William Lyons’ original vision was to build motorcycle sidecars. To this end, he set up the Swallow Sidecar Company in 1922. By 1927, however, he’d moved on to cars. In 1931, he launched what would be the first of many legendary vehicles: the SS1. And as his cars improved, he needed a name that would better reflect their speed, sleekness and raw power. In 1935, Jaguar was born.
Today, as in the past, Jaguar cars result from a unique objective, best articulated by the marque’s charismatic founder, which is to be “the closest thing we can create to something that is alive.”
This year, ‘What Car?’ magazine has awarded the Jaguar XF the title of ‘Best Executive Car 2010’ – a grand accolade in itself, but even more impressive considering it is the third consecutive year the XF has taken the prize.
Some cars are built. Some are engineered. A Jaguar is created.
A rare blend of art and performance, science and beauty. A new Jaguar is one of the most powerful, technologically advanced and luxurious cars ever made.
Jaguar is proud to be an Official Partner of the LMA and the LMA Business Club offering exclusive finance rates to our fellow members.
Contact: Jenny Smith - Sports Brand Partners Manager
Jaguar Cars Limited
Telephone: +44 (0) 7787 507488
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